PROJECT REVIEW: Identity Development
CLIENT: Sung Architecture, LLC
Client
Introduction:
Foundation and Mission of Sung Architecture - a St. Louis, Missouri
based architect:
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To enhance natural environments with building designs
- Teamwork, focus and effectiveness
- Comprehensive services by diversified professionals
- Large company capabilities while maintaining personalized service
and attention
- Direct and continued involvement with clients
Project
Overview:
bdHarman Productions was contracted to develop a new Identity
Program for Sung Architecture. The first objective was logo development,
a marketing foundation for the firm’s image. The logo and complimenting
color scheme was then applied to business
cards, stationery design,
website design, and lobby
entrance display sign.
IDENTITY DEVELOPMENT – logo creation and branding development
Logo
Creation:
Design
Logic
- Bold, but clean
- Simplistic, but authoritative
- Structural look with an enduring impression
Color
Logic
BLACK
- Formal, rich, elegant, serious, distinctiveness, boldness, authority,
practicality and a corporate mentality
- Black denotes strength and authority; it is considered to be a very
formal, elegant, and prestigious color
- Black gives the feeling of perspective and depth
- Combined with red (a very powerful color) - black gives a very aggressive
color scheme.
RED
- Aggressive, assertive, intense, strength, vitality, life-sustaining,
passionate, courageous, insightful
- Red is the hottest of all colors, and as such, represents all things
intense and passionate
- Red makes an excellent accent color, particularly when used with neutral
colors (black and gray)
- Red brings text and images to the foreground
- Red is used to grab attention and to get people to take action
- Red is used so you don't sink into the background
- Red is used to suggest speed combined with confidence
Branding
Development: Developed a set color scheme and style for all marketing
materials.
Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color process
printing on 120# Gloss Cover Stock with Aqueous Coating
Stationery:
Design – Designed in compliance with
adopted color scheme and style
Printing – High-quality, 4-Color process
printing on Classic Crest Super Smooth Paper
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Services Overview:
- Business Identity
- Branding Development
- Prepress file preparation and printing
- Dimensional Logo Display design
- Research
