bdHarman Productions St Louis Area Creative Web and Print Marketing

PROJECT REVIEW: Identity Development

CLIENT: KiTARO - bistro of japan

Restaurant Logo Design

Client Introduction:
Foundation and Mission of KiTARO - bistro of japan:

- To provide a unique and satisfying dining experience
- To provide a contemporary atmosphere with authentic cuisine
- Attentive service - Reasonably priced meals
- Specialties include Japanese steak, seafood and sushi
- Offering lunch and dinner menus
- Offering full liquor bar and sushi bar
- Attracting both the business crowd and affluent residents

Project Overview:
bdHarman Productions was contracted to develop an Identity Program for KiTARO – bistro of japan, a new restaurant planning to open April 2007. This O'Fallon, Missouri Japanese steakhouse and sushi bar was envisioned to break away from the traditional Japanese image and style. A more contemporary identity was needed to comply with area’s demographics and attract their target market. The identity program required contemporary appeal, but also complement architectural style and building materials planned for the restaurant.



IDENTITY DEVELOPMENT – logo creation and branding development


Logo Creation:

Design Logic

- Contemporary and Modern, but Authentic
- Classy, but Entertaining
- New, but Confident

Color Logic

- Formal, rich, elegant, serious, distinctiveness, boldness, authority, practicality and a corporate mentality
- Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color
- Black gives the feeling of perspective and depth
- Combined with red (a very powerful color) - black gives a very aggressive color scheme.

- Aggressive, assertive, intense, strength, vitality, life-sustaining, passionate, courageous, insightful
- Red is the hottest of all colors, and as such, represents all things intense and passionate.
- Red makes an excellent accent color, particularly when used with neutral colors (black and gray).
- Red brings text and images to the foreground.
- Red is used to grab attention and to get people to take action.
- Red is used to suggest speed combined with confidence.

Branding Development: Developed a set color scheme and style for all marketing materials.


Restaurant Business Card DesignBusiness Cards:

Design - Designed in compliance with adopted color scheme and style

Printing - High-quality, 4-Color front / back process printing on 120# Gloss Cover Stock with Aqueous Coating


Restaurant Stationery Design

Design – Designed in compliance with adopted color scheme and style

Printing – High-quality, 4-Color process printing on Classic Crest Super Smooth Paper


Services Overview:

  • Business Identity
  • Branding Development
  • Prepress file preparation and printing
  • Market Research
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