PROJECT REVIEW: Identity Development
CLIENT: Shelgin Partners
Client
Introduction:
Shelgin Partners is a recruitment agency, specialized in sales recruiting.
The agency is based in St. Louis, Missouri and was founded by Michele
White and Gerri Lynn Zschetzsche.
Project
Overview:
bdHarman Productions was contracted to develop a new Identity
Program for Shelgin Partners. The first objective was logo development,
a marketing foundation for the recruitment agency’s image. The
logo and complimenting color scheme was then applied to business
cards , stationery design
and website.
IDENTITY DEVELOPMENT – logo creation and branding development
Logo
Creation:
Color
Logic
LAVENDER
- Lavender suggests a new beginning
- Conveys the feeling of safety and comfort
- This shade of purple suggests refinement
BEIGE
- Beige implies genuineness
- Beige communicates credibility, solidity, strength and maturity
BLACK
- Black gives the feeling of perspective and depth
Branding
Development: Developed a set color scheme and style for all marketing
materials.
Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color process
printing on 120# Gloss Cover Stock with Aqueous Coating
Stationery:
Design – Designed in compliance with
adopted color scheme and style
Printing – High-quality, 4-Color process
printing on Classic Crest Super Smooth Paper
Services Overview:
- Business Identity
- Branding Development
- Prepress file preparation and printing
- Research
