bdHarman Productions, St. Louis Area Creative Web and Print Marketing
 
   


   
   

PROJECT REVIEW: Website Development

CLIENT: Sun Studio Tanning Salon

* PLEASE NOTE - This salon has been sold and operates under a new franchise name. An archived copy of sunstudiotans.com is still available for reviewing purposes.

Client Introduction:
Sun Studio Tanning Salon opened October 1996. In February 2000, Sun Studio Tanning Salon expanded and doubled their number of available tanning equipment. In January 2003, Sun Studio Tanning Salon introduced the St. Louis Missouri area to UV Free, mist on tanning. Sun Studio Tanning Salon has received more recognition and tanning industry awards than any other salon in the Midwest.

 View Sun Studio Tanning Salon website design    
       
   

Project Overview:
In an ongoing relationship with Sun Studio Tanning Salon, bdHarman Productions was contracted to completely redevelop the aesthetics and functionality of their website and align a new branding strategy for the October 2004 launch.

    
   


Preliminary Assessment:
bdHarman Productions conducted a complete analysis of the salon’s previous website situation and made the following conclusions:

- Information layout on the site was unorganized and dead-links were found within the site’s navigation.
- Website color scheme did not represent the physical establishment whatsoever.
- No useful photos or graphics that explained or sold the salon’s service and products.
- The salon’s identity was suffering due to inconsistent and low quality Logo representation.
- Website was very hard to find and for the most part, did not exist on major search engines.
- The target market was focused on St. Louis, when in fact; the salon is located in Chesterfield, MO.
- No internet promotions or diversified marketing efforts.
    
 

 

WEBSITE SOLUTIONS - complete website redesign and marketing development: 

   
       
   

Information & Layout:
+ Designed a user-friendly website navigation
+ Displaying salon’s awards in a more exclusive manor
+ Created a custom map with zoom-in and zoom-out functions and driving directions
+ Added an "employment opportunities" page to build prospective employee database

Design Appeal:
+ Developed a color scheme correlating with the salon’s interior colors
+ Developed a fun approach to communicate important health related information

Business Identity:
+ Recreated a high quality Logo and implemented consistent use

Branding:
+ Implementation of a 3rd Party, fictional representative to promote the business
+ "Imma Approved" endorsement concept and stamp design
+ Creation of custom graphics to represent salon’s uniqueness and 8 years of establishment

Promotions: Improved search engine ranking by 88.17 percent in 24 days.
+ Developed custom search engine optimization standards for target market
+ Focus on building traffic with online coupons: Print out and bring in strategies
+ Creation of News section that will connect with existing customers and local community

   
         
       
   

Services Overview:

  • Web Development
  • Illustration / Character Design
  • Basic Animations
  • On-site photo shoot
  • Business Identity – logo usage
  • Branding Development
  • Copyediting
  • Research
  • Website Promotion
  • Ongoing maintenance and support
  • Website Environment: layout/design | graphics creation | photo work

    Technologies Used:

  • Client Side: HTML, Flash, JavaScript
  • Server Side: N/A
    
         
   
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